Let me confess that I am great fan of Free Catcher. And I call it a gift economy. The concept of gift economy is as old as society itself. It has always been there in one form or the other. People in all civilizations have been giving away free stuff in order to establish social relationships and strengthen existing ones or rulers would give away large amounts of goods to their followers (still do in some monarchies) or rich people give away things of value for the collective benefit of the public. Only the forms have kept changing over time.
When people give to one another, freely and without conditions, sharing their blessings with others and bearing each other’s burdens, the giving multiplies and we receive far more than what was given. Even when there is no immediate prospect of return, God keeps accounts of all the giving, and in the end blessing will return to the giver, multiplied manifold. All religions advocate that humans should participate and give (back) some of what God the exalted has bestowed upon them, in what ever way possible.
Advent of Internet and collaborative web technologies has given birth to another like Free Catcher – a concept of giving free stuff for promotion and or marketing. Have a look and see what they are offering and how.